Estrian Initiators

The first 100 people who pre-order.

What it means

Estrian Initiators are the people who believed in the brand before it existed for everyone else.

You’re not just early customers. You’re the ones who helped start it. The first 100 pre-orders become Estrian Initiators — a limited group recognized for being there at the beginning.

Who qualifies

The first 100 pre-orders placed on the site.

Once the 100th pre-order is confirmed, the group closes. No exceptions, no extensions.

What you receive

• 10% off — a one-time use code for a future order

• A personal thank-you letter from us

• The Estrian Initiators baseball cap — shipping Summer 2027

Why we’re doing this

Estrian Initiators is our way of saying thank you to our very first customers — clearly, permanently, and with something you can actually wear.

Ready?

Pre-order now to become one of the 100.